Celebrate Diwali with South Asian Entertainment on TV

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In October, the cable provider Comcast® announced that customers of XFINITY® TV would have access to a lineup of more than 370 hours of South Asian entertainment from October 15 to November 15, 2018, in celebration of the Diwali festival. Subscribers can command “South Asian Entertainment” into their X1 voice remotes to access a destination, comprising:

  • Eros Now On Demand’s free preview from November 01 to 07, 2018, comprising South Asian films.
  • Streaming films on Netflix platform, which was integrated on XFINITY® X1 in the recent past.
  • A collection of programming from popular Indian networks like Zee TV, STAR India PLUS, Sony Entertainment Television, STAR BHARAT, TV Asia, NDTV 24×7, NDTV Good Times, STAR India GOLD, and sports content via Willow.
  • An On-Demand video that features a burning Diwali lamp called “Diya” to play on XFINITY® TV during the festival celebrations.
  • Stingray Music Videos like Dochey: A R Rahman feat Lady Kash and Krissy and Shreya Ghoshal; Sonu Nigam’s Bole Chudiyan; Alga Yagnik and Sonu Nigam’s Kabhi Alvida Naa Kehna; and Bally Sagoo’s Dil Cheez.

The destination is Rangoli themed, which connects with South Asian audiences, especially. The array of programming makes Comcast’s one of the best cable deals for lovers of South Asian films and music.

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“We’re proud to offer the most international content from around the globe with over 415 networks in more than 20 languages year-round,” Rebecca Simpson, Comcast’s Executive Director of International Strategy, said. “Diwali is now upon us and we’re thrilled to join the festivities by offering our On Demand Diwali destination, giving customers access to a comprehensive library of films, a beautiful Diya video, music, and hundreds of South Asian channels – underscoring our commitment to provide the largest international offering in the industry along with a truly unique and easy to navigate user experience.”

The festival, which marks the Hindu New Year, is celebrated also as Deepavali around the world by many people. Besides Asia, immigrants in many parts of the world celebrate the Festival of Lights with much enthusiasm. In the US, it is celebrated in many cities and towns. On Diwali this year, many school districts will remain closed in select parts of the country. As much as it is celebrated with fireworks and colorful outdoor displays, family get-togethers and in-home entertainment are also popular on the special occasion.

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