How Cox Switched To Digital Cable Last Year

Cox Channel Guide
Cox Digital TV

Around last September, Cox had announced phasing out its analog cable service. This apparently was aimed at getting more HD programming to Cox customers, while also allowing them to access faster internet and more varied On Demand programming.

The move signified customers needing to get a cable box to watch TV. The company’s ‘mini boxes’ were free for the first year, and later charged at $2.99 a month per box. Customers needed to get one of these boxes (about the size of two stacked iPhones), for each of their TVs.

At the time, about a quarter of Cox’s customers were getting analog service, so they didn’t have a cable box for the HD programming they received. With only about 70 channels they could watch, and the expanded lineup comprising 350 channels, this was an easy choice. Although, it required getting a cable box, which not only broke the limit on high-def programming, but also brought the Cox Channel Guide, which was only made available to digital subscribers.

Director of marketing Bruce Berkinshawsaid at the timethat analog bandwidth was “very bloated” and not efficient. Making up 40 percent of the total bandwidth offered by the provider, it still carried only 8 percent of the channels. Getting rid of that bandwidth allowed bringing in additional services.

Cox Internet Plans
Cox Digital Cable

One of these services was the G1GABLAST service, which lets customers enjoy download speeds that are 100 times faster than standard household services. All Cox customers now had the chance to enjoy something, which until that time wasn’t available past a few residential developments.

Analog subscribers to Cox didn’t have to pay for a move up to digital, and were able to get some popular basic channels, such as the SEC Network, Fox Business and the Oprah Winfrey Network. None of the existing lineup at the time was removed. Cox had held off this transition for some time in the face of broadcast signals being digitized all around, but last year the company decided it was time to bring digital cable into households.

G1GABLAST is Cox’s Fiber to the Home (FTTH) internet offering. The $99.99 per month plan comes with a price lock guarantee for a 24-month service agreement, and offers download speeds of up to 1 Gbps.

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